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Sisters Cracking Up

Feb 1, 2021

In this episode, Abby and Julie pick the brain of book publishing/publicity phenom Jordan Rodman. Jordan has fearlessly taken FIFTY books all the way to the NYT bestseller list. If anyone knows this business inside and out, it's her. By the time we're in midlife, we all have a book in us. Jordan provides the inside scoop on what it takes to get to the top of the pile, while Abby muses about her upcoming novel which never seems to get written.

Prior to joining Avid Reader Press, Jordan Rodman spent five years at Alfred A. Knopf, Pantheon, and Schocken books at Penguin Random House where she developed and executed large-scale publicity campaigns for many authors including Dave Eggers, Lisa Taddeo, Stephanie Danler, Gary Taubes, Lidia Bastianich, Nathan Englander, Mike Finkel, Masha Gessen, Judy Blume, and Joan Nathan. At Avid Reader Press, Jordan oversees and executes national publicity campaigns and works to innovatively pitch and secure key media coverage and awareness across all titles. She liaises with authors, agents, booksellers, bloggers, editors, reporters, and publishers to promote books far and wide. Jordan is also on the Artistic Board of The Moth, an organization dedicating to promoting the art of storytelling.